To bring adventure within reach, Amtrak will showcase the European allure of domestic destinations.

AD: Isa Lozano

Amtrak will bring the romanticism of a train ride to bookstores and cafes. 

“Amtrak Alcoves” will feature real Amtrak seats and live, real-time views of train windows. Hidden speakers will play ambient music related to the region the train is traveling through.  

A sticker on the table will encourage UGC.