PLAY MODE
AD: Sara Kelly
PROBLEM: Gen Z loves buying secondhand on Depop, but they’re not quite sold on selling.
INSIGHT:
Gen Zers were sales superstars as kids in the early 2000s, dominating selling-centered computer games (Papa’s Freezeria, anyone?)
IDEA:
Inject the fun back into selling Depop’s selling process from start to finish.
SOLUTION:
“Play Mode,” a rewards program and new seller interface that transforms Depop into a 2000s-style computer game.
INSIGHT:
Gen Zers were sales superstars as kids in the early 2000s, dominating selling-centered computer games (Papa’s Freezeria, anyone?)
IDEA:
Inject the fun back into selling Depop’s selling process from start to finish.
SOLUTION:
“Play Mode,” a rewards program and new seller interface that transforms Depop into a 2000s-style computer game.
INTERFACE:
The Play Mode interface lets sellers complete quests to earn stars, which they can trade in for real rewards like discounts and item boosts.
GEOFENCING:
To incentivize sellers to go to the post office quickly, Play Mode will use geofencing technology to drop exclusive rewards there.
LIVE LISTINGS:
To help sellers out and increase buzz, digital billboards in UK cities with high Gen Z populations will feature live listing and sale updates.
REAL REWARDS:
Sellers can use their “stars” to purchase ad space on digital billboards in their city.