PLAY MODE

To get Gen Z selling secondhand, Depop will gamify every step of the process, transforming its seller interface into a 2000s-style computer game.

AD: Sara Kelly

The Play Mode interface lets sellers complete quests to earn stars, which they can trade in for real rewards

Play Mode will use geofencing technology to drop exclusive rewards at post offices.

Digital billboards in UK cities with high Gen Z populations will feature live listing and sale updates.

Sellers can use their stars to purchase ad space on digital billboards in their city.