Welcome. I knew you’d make it.

We’re in a secret society, you and I.

The kind that exists
everywhere.

The kind that pervades
even the most intimate
of places.

Pedestrians gather our messages
from streets and sidewalks.

Scrollers read our sentences
between posts and pages.

Shower singers hear our call
behind the curtains.

But it’s not us they notice.
It’s our work.

We, friend, are copywriters.

elves to the great
shoemaker of advertising.

Robin Hoods,

We are fairy godmothers,

We serve our world
through the most powerful tool to exist
in the history of human civilization:

My philosophy: use this power for good

the written word.

and for good only.

Make people think.

Make people do.

Be a harbinger of joy. Of love.

I wake up each day with two goals:
1. Do something I'm proud of.
2. Learn something new.

If any of this resonates with you,
contact me.

Congrats! You found the hidden Kevin the Carrot!
My all-time favorite ad is Kevin’s 2020 Christmas “advert.” What’s yours?