Take a Moment

When the world is moving faster than ever, Polaroid’s film development period gives us five minutes to take a moment.

AD: Sara Kelly

Businesses who join Polaroid’s “Five More Minutes Club” will let guests with Polaroid cameras stay past closing, bringing this sense of presence into the places people need it most:

Hospital visiting hours
Amusement parks
Theaters or performing arts centers
Bars/clubs

Polaroid “Take a Moment” booths will encourage passersby to snap a photo, write a caption, and watch for five minutes as their image develops live on a big screen

This way, users get to physically stay in their moments a little bit longer.

The “Take a Moment” limited edition film pack will feature unique prompts printed on the back of each photo, inspiring users to reflect on the moment inside the frame as their film develops.