TAKE A MOMENT
AD: Sara Kelly
PROBLEM: Young adults have a “pedal to the metal” way of moving through life.
INSIGHT:
People would do anything to have five more minutes of cherished moments.
IDEA:
Position Polaroid’s film development period as the pause young adults need.
SOLUTION:
“Take a Moment,” an OOH campaign.
INSIGHT:
People would do anything to have five more minutes of cherished moments.
IDEA:
Position Polaroid’s film development period as the pause young adults need.
SOLUTION:
“Take a Moment,” an OOH campaign.
EXTENSION!
Now that young adults have seen moments where they could take a pause, we’ll give them the chance to live it.
Businesses who join Polaroid’s “Five More Minutes Club” will let guests with Polaroid cameras stay past closing, giving them the five more minutes (or ten, or sixty) they need:
Hospital visiting hours
Amusement parks
Theaters or performing arts centers
Bars/clubs
EXTENSION!
To continue fostering a sense of presence and reflection, Polaroid will release a “Take a Moment” limited edition film pack, which includes prompts on the back of each photo.
To continue fostering a sense of presence and reflection, Polaroid will release a “Take a Moment” limited edition film pack, which includes prompts on the back of each photo.
EXTENSION!
To wrap up the campaign, we’ll show young adults that any moment, not just the most important ones, can become something to treasure.
Polaroid “Take a Moment” booths will encourage passersby to snap a photo, write a caption, and watch for five minutes as their image develops live on a big screen. This way, people can stay present in a moment they’d otherwise forget.