UNCONDITIONALLY
Bumble will invite users to show off their flaws, reminding daters that they don’t have to be perfect to be loved.
AD: Isa Lozano
Conversation coasters for restaurants and bars to help break the ice.
The shining feature of “Unconditionally” is a pop-up Bumble users can add to their profiles to display both a green flag and a flaw of theirs.
This way, users can be sure matches like them for them before even exchanging hellos.
This way, users can be sure matches like them for them before even exchanging hellos.
Check out the video for a quick mockup.
Extension! Inspired by “The Dating Game,” Bumble will host a “show” that will air exclusively on IG Reels, Youtube Shorts, and TikTok.
In each episode, a woman will choose someone to date from their “Unconditionally” prompt and their answers to our conversation starters (see coasters above).
In each episode, a woman will choose someone to date from their “Unconditionally” prompt and their answers to our conversation starters (see coasters above).
Watch the full case study here.
Since you made it all the way down, here’s a secret: when I was a worse copywriter, this campaign used to be called “Love Them Anyway.” In light of sharing our flaws, I still haven’t erased the tagline’s existence.