Welcome. I knew you’d make it.




























We’re in a secret society, you and I.

The kind that exists 
everywhere.






















The kind that pervades 
even the most intimate                                                                                        
of places.

























Pedestrians gather our messages
from streets and sidewalks.


























Scrollers read our sentences 
between posts and pages.





























Shower singers hear our call
behind the curtains.
























But it’s not us they notice.
It’s our work.



























We, friend, are copywriters.


































elves to the great 
shoemaker of advertising.































Robin Hoods,





























We are fairy godmothers,




























We serve our world
through the most powerful tool to exist
in the history of human civilization:




































My philosophy: use this power for good







the written word.






























and for good only.
























Make people think.


























Make people do.






































Be a harbinger of joy. Of love.



















I wake up each day with two goals:
1. Do something I'm proud of.
2. Learn something new.
































If any of this resonates with you, 
contact me.











Congrats! You found the hidden Kevin the Carrot!
My all-time favorite ad is Kevin’s 2020 Christmas “advert.” What’s yours?